A modern business is constantly under pressure. Some pressures are predictable: a retailer knows when Christmas is going to happen. A commodities trader doesn’t know when the latest crisis will cause an adverse market reaction. Being both resilient to and able to take advantage of these pressures is key for successful businesses. We all know the theory about cloud. The platform is agile, allowing services to be added, changed or removed to meet business demands. What is less well understood is how this happens in practice. For those of us used to the “enterprise” way of doing things,...
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On 27th April 2016, clients, partners and analysts from
Find out more about Watson Marketing here. I am very
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Today, the challenge facing most marketers is to establish